Website visitors don’t have a lot of patience.
The most important content writing tips for websites is to keep in mind is: website visitors are often in a hurry. Often they’re distracted, multitasking, and focused on finding one specific bit of information.
Web users don’t exhibit a lot of patience.
Your website should be easy for users to browse and get what they need — find an answer, contact you, buy a product, or sign up for a newsletter — then move on to their next task.
Think how you use the internet. When you have a question, or a product you want to search, you don’t want to swim through tons of content. You probably don’t want to watch a video either. You want an answer, a definition, a short article, or a brief explanation.
You most likely are turned off by slide shows, where you have to keep clicking through slide after slide, looking a big images with text somewhere. You would rather have the entire article on one page, in an easy to read.
Keep this in mind when considering the content for your website.
Say what needs to be said, in easy to read content that your target audience will understand, and keep it concise. If you have a complex topic, break it up into separate web pages. Some people will want the entire page, while others will want only a certain aspect or segment of the full idea.
A website is not a book or a magazine. Don’t expect people to engage with your website like they would a novel.
Your business may be very interesting. Your products may be very attractive. Some people will indeed read your website from start to finish, in a slow, leisurely manner. But the vast majority will have one particular thing they need. They will ignore most of your content, to zero in on their immediate and limited interest.
Present your web content in short paragraphs, that are easy to flip through. You can always use links to take people to more detailed descriptions and for those who might need them.
Cibol Web Solutions (Chandigarh) is one of the leading Website Design / Development, SEO Company of North India with clients across the globe. Our services help create engaging online presence for your businesses & help you rank your website higher in various search engines (google, yahoo, bing etc.).
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