Website Usability

Usability is crucial to create websites that your customers will want to return to. If they can’t use the site, they won’t stay. There are some simple steps you can take to create a site that is accessible and useful for your readers.

Content

When you open your page in a browser, what do you see? If you’ve created a usable website, you should see 80-90% what your customer is looking for. However, with most websites, usually what your customer is looking for only constitutes between 50-60% or less of the main portion of the page. The rest is ads, confusing navigation, and extraneous graphics.

Page Layout

Closely related to content is how that content is displayed on the page. While studies have shown that people are willing to scroll to read through web pages, if they don’t find relevant content quickly, they are more likely to leave. Keep your pages clean and simple. Remove elements and see if your page needs them, if the page functions without them – take them out.

Colors

Colors can affect the usability of your website. Web browsers have standard colors that are used for links (blue for links, violet for visited links, and red for active links). When you use other colors, you run the risk of confusing your customers. Also, colors of other elements of your page can affect your readers. For example, color blind customers might not recognize color coded images.

HTML

The version-specific elements of HTML will automatically exclude some of your visitors. The only way to be absolutely usable is to limit yourself to HTML 1.0. According to Jakob Nielsen, “it will be a year before the majority of users will even be able to access your fancy use of new technology.” The best solution is to avoid beta-level technology until it has been in use for at least one year.

Download Speed

Access to the Internet may be getting faster, but that doesn’t mean that Web pages should get bigger. In fact, Web usability studies continue to show that the speed a page downloads is very important. After 10 seconds, your customer has lost interest in your page, no matter how interested they were in the topic. You can’t control all aspects of the download – so it’s important to do what you can.

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