SEO and Ecommerce Websites

Ecommerce websites have a tough time with search engine optimization (SEO).

It can be hard to come up with unique descriptions for all the items in your web store. You may be tempted, like so many others, to copy the manufacturer’s descriptions for your products. Unfortunately, this sort of SEO strategy can bury you in the search engines, especially with the most recent updates at Google search algorithms.

With many online purchases beginning through a search engine, your ecommerce site must appear high on the search engine results page (SERP), or potential customers may never see your products.

Unique Content

Google and the other search engines are dedicated to providing high quality results. Every day, search engines crawl websites looking for content that meets the needs and desires of their searchers. These bots gather the information from your site that they then use in an algorithm to determine the value of your site.

When multiple sites have same content (and when it comes to manufacturer’s descriptions, there may be hundreds of sites with identical content), its generally observed that search engines tend to assign value to the site that posted the content first (the manufacturer) and devalue the imitators.

Enough Content

Part of the problem with ecommerce sites stems from short descriptions that do not contain enough words to appear unique to the search engines. You may feel your description gives the searcher all the information necessary to make the sale, but if an item has only twenty descriptive words associated with it, then you and fifty other merchants will have a hard time sounding unique in thirty-word descriptions.

In the wake of the Google changes dubbed “farmer” and “panda,” many ecommerce sites find they must flesh out descriptions to 150-250 words in order to offer a description that will look unique to the search bots.

Total Content Experience

Some web stores have found that ranking well in the search engines goes hand-in-hand with building good customer relationships. Happy customers return to your site often and stay longer. The search engines note this behavior and reward a site with more visitors.

A web store may benefit from adding more than just products and descriptions. Videos, blog posts, and interactive games may help customers derive more value from your site and your products.

SEO Friendly Shopping Cart

Another important aspect is that your website also needs to use a shopping cart that gives search engine bots the information they need to properly evaluate the content on your site while providing a user-friendly experience for your customers.

Seek a web store design that includes the correct meta tags for titles, descriptions, and images to attract organic search attention. Your cart should not frustrate your SEO goals.

Of course, your site must always offer a satisfactory customer experience as well. It must load quickly and move smoothly through each step of the buying process.

Web Store Design

With all there is to consider, your web store may benefit from consulting with a web store design professional who can recommend the right structure and strategy to benefit your business.

Do not just settle for a pretty picture.

Make sure your ecommerce website gets advice from experts with proven experience in the following areas:

* SEO for Google and Other Search Engines
* Content Management
* Split Testing to Optimize Conversions
* Back Link Relationship Building

At Cibol Web Solutions our ecommerce and website design team has the experience you need to showcase your ecommerce website in the search engines. Contact us today to find out more about building a better customer experience to increase sales and profits.

For more information visit us at: http://www.cibol.net

Call Us: +91 172 5074190 | +1 646 652 0732 (Ext: 300) | Online Contact Form | Skype: cibollive